Lasting Impact or Token PR Move?
Adventure Racing's Brave New World of the
Cultural Exchange Project
01 AUG 1999
It is April 30, 1999 in the Philippines, in a place called Tacloban. Barely able to walk, Ike Wilson, Ian Adamson, Karen Lundgren and Paul Romero
of Team Pharmanex limp to the jeepney* and catch a ride down town to the Provincial Social Welfare and Development Office. They have just placed second
in The Elf Authentic Adventure race, competing for 11 consecutive days. Now,
sore to the bone, their feet infected, the members of Team Pharmanex
Epinephrine are performing their cultural exchange project, a requirement of
participation in Gérard Fusil's new race, The Elf Authentic Adventure.
At the modest office in the sweltering heat they help screen candidates for
reparative surgeries ranging from cleft palates to artificial limbs. The
teammates hand out coloring books, talk to children and their parents, and
help organizers take down information about the candidates, who come from
the outlying villages on the island of Leyte. Medical needs are high in Leyte and medical assistance is scarce. "For me it (the exchange project) was one of the highlights of the whole race," said Salt Lake City's Ike Wilson. "In fact, Ian and I are planning on doing more of this kind of work together in the future." Pharmanex, Wilson's sponsor, works with the Mabuhay Deseret Foundation, the group spearheading the project in the Philippines.
Cynics consider exchange projects at adventure races to be nothing more
than politically-motivated PR moves, photo ops with no lasting impact.
Proponents herald them as necessary, obligatory aspects of adventure racing.
And of course some people, racers in particular, fall somewhere in the
middle, viewing the complexities of organizing exchange projects as a burden
when coupled with the details already required of organizing a week-long
expedition adventure race. Still, if people like Gérard Fusil have anything
to say about it, the cultural exchange project is a permanent, and crucial,
part of the adventure race.
"In every race there are certain elements: competition, excitement, problem solving...a community faces these same elements..." Alan Bishop, Team Raven Wolf |
The Elf Authentic Adventure added the Cultural Exchange Trophy Project for the inaugural 1999 event. A bold and interesting addition to his
expedition experience philosophy, each team had to complete within 30 days
of the race's conclusion a cultural exchange project "deemed worthy of
merit" by an elite Exchange Trophy Jury. The exchange could be cultural,
scientific, sports related, or humanitarian. Gérard Fusil, race founder and
organizer, views this project as vital, equally important as the race itself.
"Other races are too much only about competition. Some racers, I'm not
quite sure they even know in what country they were," states Fusil. "This
was not what I wanted to do when I envisioned this race—I wanted to enhance
the personal exchange with the country. It is not so nice to just come to a
country, make sport, and then leave. I felt obliged to give something back
to the hosting countries we are visiting."
The projects ranged from quite simple and very human to elaborate,
well-funded scientific pursuits like the one sponsored by Pharmanex. In the
middle, teams supplied dental care products, life vests, and some worked on
sanitation systems.
Clotilde Malatbalat, Provincial Social Welfare and Development Officer of
the island of Leyte, said that she and the entire Philippine government are
very excited and enthusiastic about the project performed by Pharmanex. Her
office in Tacloban city, a small one-story building, cooled only
by ceiling fans, held the initial screenings of candidates. "This is the
very first time for a project of this magnitude for the Province of Leyte.
It is a very good project, as we are targeting the indigent and the needy
from outlying villages. The benefits for those selected will go far beyond
the physical—making more positive the self image of the children, how they
think about themselves."
Wilson, team captain of Pharmanex Epinephrine, agrees with Fusil's vision,
adding "adventure racers as a demographic are financially solvent—we have a
duty, a responsibility, to engage in philanthropic exchange whenever
possible. I think the exchange project adds a very interesting, meaningful,
and positive wrinkle to the race."
A less lofty but equally human exchange was that of Team Quebec Aventure,
who brought along with them the hilarious and magnetic Monsieur Jacko, a
wiry, lanky, bleach-blonde, world-traveling professional clown. Monsieur
Jacko is the creator of the group "Clowns sans Frontieres," (Clowns without
Borders). He and his 15 year old son traveled with the team's support crew,
performing in villages all along the way, juggling, doing tricks, making
people laugh. Jacko said "when we leave, the people will remember us, our
humor, our human side. They will know us as more than a sports team running
off in the distance—they will come to know us for who we are as people. And
hopefully, we will come to know them too."
Service projects like this are not new to the sport. In fact, Mark Burnett
of the Eco-Challenge has been working with Clean Up the World, an
international organization dedicated to involving individuals at the local
level. Competitors, race staff and organizers have participated in tree
plantings and trash pickups, and another event is scheduled this year for
the race in Argentina. By comparison, these events are quick hits, lasting
hours instead of the days or weeks or months that are required of the Elf
Authentic Adventure. Still, the gesture and commitment are there.
"I felt obliged to give something back to the hosting countries we are visiting..." Gérard Fusil, Elf Authentic Adventure Race Founder |
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One racer from British Columbia, Alan Bishop, first participated in service projects at the Eco-Challenge and is now very much dedicated to them.
For Bishop, these opportunities are an extension of his daily professional
life, and he sees the adventure racing population as perfect candidates to
give something of themselves other than sweat and blood on the course.
"For the most part, athletes who go to these races are a pretty amazing
group of folks. The diversity of careers and professions that are
represented by racers is unique to this sport. Providing an opportunity for
these people to help a community is important, but it has to be done in a
good way."
Bishop and his team RavenWolf had a team organized for the Elf race, and
were set to go, very excited about the cultural exchange aspect of the race.
They had planned an extensive, well-developed project for the event, one
which would take six weeks to complete. The project, according to Bishop,
was designed to "provide leadership and skill-training opportunities for
youth populations and community members for the geographic areas touched on
by the Elf Authentic Adventure." Alas, it was not to be. Sponsorship money
fell through, and RavenWolf was forced to abandon its dream to travel to the
Philippines. Though a loss for RavenWolf (and for the race organizer as
well as the Philippine communities targeted) Bishop chose not to let this
minor setback deter him from his goals.
"I want to be a catalyst," he says. "A facilitator. I provide ideas and
opportunities for a particular project, then leave the ownership to the
communities." At The Beast, the big US race in Giles County, VA, Bishop
held a public forum with key people from the community, playing off an
already existing Youth and Adult Partnership. One of the specific needs
that surfaced from these discussions was the desire for a youth-based
activity center. Says Bishop, "Apparently, before these meetings the adults
weren't really listening to the voices of the youths. But we got them
heard, and the kids were able to elaborate what they really wanted—the
development of a skateboard, in-line skate, and BMX park. Now that project
is underway, and I have continued to work with the leaders of Giles County
by sending them information from a new skate park here in BC."
So successful was the project, and so excited by it was Bishop, that he has vowed to put on an exchange/community service project at every major race he participates in, whether the organization requires it or not. At The Beast, RavenWolf's was the only exchange project.
Bishop has truly found a way to blend his adventure racing lifestyle with his professional goals. Clear back at the BC Eco-Challenge in
1996, Bishop became involved by volunteering to work (he ran Transition Area
Two); he also brought along 10 local high school students who worked at the
BC Eco-Challenge as volunteers. So positive was his experience that he
formed a team of his own for the 1997 Eco-Challenge in Australia, and Team
RavenWolf was conceived. Says Bishop, "I started the team after my
experience as a volunteer at the 1996 BC Eco. I felt that exposing young
people to this event would be a great plus for our club, but also a great
bonus for the Eco-Challenge organization, too."
His principles have proved visionary, at least in the case of Jonathan
Duncan, one of the students he brought on at the BC Eco-Challenge. Since
that time, Duncan has been to the Eco-Challenges in Australia, Morocco, and
is going to this year's Eco-Challenge in Patagonia, Argentina. He has also
made outdoor leadership a part of his life, creating his own guiding company.
Says Bishop, "It is really exciting to see the outdoors become a huge part
of someone's life. I enjoy being part of that process."
Bishop feels deeply about this relationship. He adds, "I view expedition
style adventure racing as a powerful metaphor for youth community
development." His goal over time is to take his adventure racing expertise
and experience to the schools, using his leadership, public speaking, and
organizational skills to create discussion forums and to inject aspects of
adventure racing into high school and college curricula.
Bishop
explains, "In every race there are certain elements present: competition,
excitement, problem solving, communication, conflict, goal setting,
teamwork...the list goes on. In any project that a community faces these same elements are present. When we race, the experience is so powerful; for some athletes, it overpowers them, it breaks them down to their core. For others they experience such amazing success all of this can be presented to groups of people who can relate this experience to what is happening in their own
community."
It remains to be seen whether any of these projects have lasting impacts,
either for the communities they touch or for the people who perform them.
One thing seems certain, with organizers like Fusil continuing to
raise the bar, the exchange project is likely to become imbedded, an
expected part of the adventure race as standard as the entry fee.
And for the privileged racers, event organizers and media, it really is the
very least they can do.
Buddy Levy, MountainZone.com Correspondent
*From Tanikalang Ginto: "Thanks to Filipino ingenuity, some innovative Filipinos decided to modify the Jeep. They extended the body 3-4
times the original length and put padded seats on each side running lengthwise. With the modification in place, eight to 10
medium-sized passengers can sit comfortably at the back. The front seat was also modified to accommodate three
people. While the original version of the jeepney was bare and dull to the eyes, modern jeepneys now sport very
colorful and intricate paintings, fancy adornments, and metallic decors reflective of Filipino sentiments, values, and
culture. The designs are totally unique. It was said that no two jeepneys are alike."
SEE ALSO: Eco-Challenge 2000
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